Guides · Shopify
Shopify product data checklist for swimwear
The complete product data checklist for selling swimwear on Shopify — required attributes, title and SEO limits, and image rules in one page.
What attributes does Shopify require for swimwear?
Shopify requires 3 attributes for swimwear: Gender, Material composition, Primary color.
Shopify itself won't block a product without these — your conversion rate and search filters will. These attributes are what buyers filter and search by for swimwear.
| Attribute | Type | Accepted values |
|---|---|---|
| Gender | enum | women, men, unisex |
| Material composition | composition | free text |
| Primary color | string | free text |
Recommended attributes
Not required by Shopify for swimwear, but each one feeds a search filter, a size chart or a returns-prevention signal:
| Attribute | Accepted values |
|---|---|
| Age group | adult, teen, kids, baby |
| Care instructions | machine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors |
| Closure | pull on, back clasp, tie back, tie side, front zip |
| Country of origin | free text |
| Coverage | minimal, cheeky, moderate, full, high waisted |
| Fit | slim, regular, relaxed, oversized |
| Lining | unlined, front lined, fully lined |
| Occasion | everyday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach |
| Padding | none, removable, fixed, push up |
| Pattern | solid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth |
| Season | spring, summer, fall, winter, all season |
| Secondary color | free text |
| Standard color (channel color map) | beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow |
| Strap style | none, adjustable, halter, cross back, one shoulder, strapless |
| Style | bikini top, bikini bottom, bikini set, one piece, tankini, swim trunks, board shorts, swim briefs, rash guard, cover up |
| Support type | none, soft cup, underwire, bandeau, halter support, shelf bra |
| UPF rating | none, upf 15, upf 30, upf 50 |
What is the maximum title length for swimwear on Shopify?
Shopify allows up to 255 characters, but titles under 70 characters avoid truncation in search results.
- no all caps
- no sku codes
- contains category keyword
- no promotional phrases
How many images do swimwear listings need on Shopify?
At least 1; 3 or more are recommended.
- alt text on every image
- 2048px+ recommended for zoom
What content is not allowed in swimwear listings?
- no duplicate of other product
- no manufacturer boilerplate
- no external links in description
- no competitor brand names
- no placeholder text
Our scanner checks every product against exactly these rules.
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