Guides · Amazon Apparel (US)
Amazon apparel listing requirements for swimwear (US)
Every attribute, title rule and image requirement Amazon's US apparel flat-file expects for swimwear — from a live fashion taxonomy, not a forum thread.
What attributes does Amazon Apparel (US) require for swimwear?
Amazon Apparel (US) requires 10 attributes for swimwear: Age group, Care instructions, Country of origin, Fit, Gender, Material composition, Pattern, Primary color, Standard color (channel color map), Style.
Amazon's US apparel flat-file rejects or suppresses listings missing these attributes. Values must come from Amazon's accepted lists where one exists.
| Attribute | Type | Accepted values |
|---|---|---|
| Age group | enum | adult, teen, kids, baby |
| Care instructions | multi_enum | machine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors |
| Country of origin | string | free text |
| Fit | enum | slim, regular, relaxed, oversized |
| Gender | enum | women, men, unisex |
| Material composition | composition | free text |
| Pattern | enum | solid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth |
| Primary color | string | free text |
| Standard color (channel color map) | enum | beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow |
| Style | enum | bikini top, bikini bottom, bikini set, one piece, tankini, swim trunks, board shorts, swim briefs, rash guard, cover up |
Recommended attributes
Not required by Amazon Apparel (US) for swimwear, but each one feeds a search filter, a size chart or a returns-prevention signal:
| Attribute | Accepted values |
|---|---|
| Closure | pull on, back clasp, tie back, tie side, front zip |
| Coverage | minimal, cheeky, moderate, full, high waisted |
| Lining | unlined, front lined, fully lined |
| Occasion | everyday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach |
| Padding | none, removable, fixed, push up |
| Season | spring, summer, fall, winter, all season |
| Secondary color | free text |
| Strap style | none, adjustable, halter, cross back, one shoulder, strapless |
| Support type | none, soft cup, underwire, bandeau, halter support, shelf bra |
| UPF rating | none, upf 15, upf 30, upf 50 |
What is the maximum title length for swimwear on Amazon Apparel (US)?
Amazon Apparel (US) allows up to 200 characters, but titles under 150 characters avoid truncation in search results.
- no all caps
- no promotional phrases
- no price or shipping claims
- no symbols or emoji
- no seller name
- capitalize first letter of each word
How many images do swimwear listings need on Amazon Apparel (US)?
At least 1; 4 or more are recommended, each at least 1000px on the longest side.
- pure white background rgb 255
- product fills 85 percent of frame
- no text logos or watermarks
- no props or accessories not included
- adult apparel main image on model not flat lay
- model standing not seated
- at least 1000px on the longest side
- 1600px+ recommended for zoom
What content is not allowed in swimwear listings?
- no html except line breaks
- no contact information
- no external links
- no reviews or testimonials quotes
- no promotional language
- no price or availability claims
- no competitor references
- no unsubstantiated claims
Amazon revises flat-file templates regularly — verify column names against the current Clothing template in Seller Central before a bulk upload.
Our scanner checks every product against exactly these rules.
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