Guides · Shopify
Shopify product data checklist for outerwear
The complete product data checklist for selling outerwear on Shopify — required attributes, title and SEO limits, and image rules in one page.
What attributes does Shopify require for outerwear?
Shopify requires 3 attributes for outerwear: Gender, Material composition, Primary color.
Shopify itself won't block a product without these — your conversion rate and search filters will. These attributes are what buyers filter and search by for outerwear.
| Attribute | Type | Accepted values |
|---|---|---|
| Gender | enum | women, men, unisex |
| Material composition | composition | free text |
| Primary color | string | free text |
Recommended attributes
Not required by Shopify for outerwear, but each one feeds a search filter, a size chart or a returns-prevention signal:
| Attribute | Accepted values |
|---|---|
| Age group | adult, teen, kids, baby |
| Care instructions | machine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors |
| Closure | zip front, button front, snap front, toggle, belt tie, open front, double breasted |
| Collar style | none, notched lapel, peak lapel, shawl, stand, spread, funnel, shearling trim |
| Country of origin | free text |
| Fit | slim, regular, relaxed, oversized |
| Hood | none, fixed, detachable, fur trim, adjustable |
| Insulation | none, light, midweight, heavyweight, down, synthetic down, fleece lined, shearling |
| Length | cropped, waist, hip, thigh, knee, midi, maxi |
| Lining | unlined, partially lined, fully lined, quilted lining, fleece lined, removable lining |
| Occasion | everyday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach |
| Pattern | solid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth |
| Pocket count | free text |
| Season | spring, summer, fall, winter, all season |
| Secondary color | free text |
| Sleeve length | sleeveless, short, three quarter, long |
| Standard color (channel color map) | beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow |
| Style | blazer, bomber, puffer, parka, trench, peacoat, overcoat, windbreaker, rain, denim jacket, leather jacket, vest, cape, anorak, quilted |
| Water resistance | none, water repellent, water resistant, waterproof |
What is the maximum title length for outerwear on Shopify?
Shopify allows up to 255 characters, but titles under 70 characters avoid truncation in search results.
- no all caps
- no sku codes
- contains category keyword
- no promotional phrases
How many images do outerwear listings need on Shopify?
At least 1; 3 or more are recommended.
- alt text on every image
- 2048px+ recommended for zoom
What content is not allowed in outerwear listings?
- no duplicate of other product
- no manufacturer boilerplate
- no external links in description
- no competitor brand names
- no placeholder text
Our scanner checks every product against exactly these rules.
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