Guides · Shopify

Shopify product data checklist for activewear

The complete product data checklist for selling activewear on Shopify — required attributes, title and SEO limits, and image rules in one page.

What attributes does Shopify require for activewear?

Shopify requires 3 attributes for activewear: Gender, Material composition, Primary color.

Shopify itself won't block a product without these — your conversion rate and search filters will. These attributes are what buyers filter and search by for activewear.

AttributeTypeAccepted values
Genderenumwomen, men, unisex
Material compositioncompositionfree text
Primary colorstringfree text

Recommended attributes

Not required by Shopify for activewear, but each one feeds a search filter, a size chart or a returns-prevention signal:

AttributeAccepted values
Activityyoga, running, training, cycling, tennis, golf, hiking, dance, everyday
Age groupadult, teen, kids, baby
Care instructionsmachine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors
Compressionnone, light, medium, high
Country of originfree text
Fitslim, regular, relaxed, oversized
Garment typesports bra, leggings, shorts, tank, tee, jacket, sweatshirt, set, skort, onesie
Inseamfree text
Moisture wickingyes, no
Occasioneveryday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach
Patternsolid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth
Pocket stylenone, side, hidden waistband, back zip, thigh
Reflective detailsyes, no
Riselow, mid, high, ultra high
Seasonspring, summer, fall, winter, all season
Secondary colorfree text
Standard color (channel color map)beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow
Support levelnone, light, medium, high
Waistband styleelastic, wide flat, drawstring, foldover, v cut

What is the maximum title length for activewear on Shopify?

Shopify allows up to 255 characters, but titles under 70 characters avoid truncation in search results.

  • no all caps
  • no sku codes
  • contains category keyword
  • no promotional phrases

How many images do activewear listings need on Shopify?

At least 1; 3 or more are recommended.

  • alt text on every image
  • 2048px+ recommended for zoom

What content is not allowed in activewear listings?

  • no duplicate of other product
  • no manufacturer boilerplate
  • no external links in description
  • no competitor brand names
  • no placeholder text

Our scanner checks every product against exactly these rules.

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