Guides · Amazon Apparel (US)
Amazon apparel listing requirements for activewear (US)
Every attribute, title rule and image requirement Amazon's US apparel flat-file expects for activewear — from a live fashion taxonomy, not a forum thread.
What attributes does Amazon Apparel (US) require for activewear?
Amazon Apparel (US) requires 10 attributes for activewear: Age group, Care instructions, Country of origin, Fit, Garment type, Gender, Material composition, Pattern, Primary color, Standard color (channel color map).
Amazon's US apparel flat-file rejects or suppresses listings missing these attributes. Values must come from Amazon's accepted lists where one exists.
| Attribute | Type | Accepted values |
|---|---|---|
| Age group | enum | adult, teen, kids, baby |
| Care instructions | multi_enum | machine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors |
| Country of origin | string | free text |
| Fit | enum | slim, regular, relaxed, oversized |
| Garment type | enum | sports bra, leggings, shorts, tank, tee, jacket, sweatshirt, set, skort, onesie |
| Gender | enum | women, men, unisex |
| Material composition | composition | free text |
| Pattern | enum | solid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth |
| Primary color | string | free text |
| Standard color (channel color map) | enum | beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow |
Recommended attributes
Not required by Amazon Apparel (US) for activewear, but each one feeds a search filter, a size chart or a returns-prevention signal:
| Attribute | Accepted values |
|---|---|
| Activity | yoga, running, training, cycling, tennis, golf, hiking, dance, everyday |
| Compression | none, light, medium, high |
| Inseam | free text |
| Moisture wicking | yes, no |
| Occasion | everyday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach |
| Pocket style | none, side, hidden waistband, back zip, thigh |
| Reflective details | yes, no |
| Rise | low, mid, high, ultra high |
| Season | spring, summer, fall, winter, all season |
| Secondary color | free text |
| Support level | none, light, medium, high |
| Waistband style | elastic, wide flat, drawstring, foldover, v cut |
What is the maximum title length for activewear on Amazon Apparel (US)?
75 characters, including spaces, since 2026-07-27. A longer title is not truncated — Amazon's relevance model replaces it with a generated one and a matching Item Highlights entry, and Brand Registry owners get 14 days to review the change. Item Highlights adds 125 further indexed characters, so total searchable text is unchanged at 200; it is the split that changed.
- no all caps
- no promotional phrases
- no price or shipping claims
- no symbols or emoji
- no seller name
- capitalize first letter of each word
In effect since 2026-07-27. Source
What are Amazon Item Highlights, and how many characters?
125 characters, indexed for search, shown beside the title. It was created alongside the 75-character title cap on 2026-07-27: total searchable text is still 200 characters, but the split moved from one long title to 75 + 125.
Practically, this is where the activewear attributes that no longer fit the title go — material, use case, the comparison a buyer is actually making. A title that still tries to carry all of them is the one Amazon rewrites.
How many images do activewear listings need on Amazon Apparel (US)?
At least 1; 4 or more are recommended, each at least 1000px on the longest side.
- pure white background rgb 255
- product fills 85 percent of frame
- no text logos or watermarks
- no props or accessories not included
- adult apparel main image on model not flat lay
- model standing not seated
- at least 1000px on the longest side
- 1600px+ recommended for zoom
What content is not allowed in activewear listings?
- no html except line breaks
- no contact information
- no external links
- no reviews or testimonials quotes
- no promotional language
- no price or availability claims
- no competitor references
- no unsubstantiated claims
Amazon revises flat-file templates regularly — verify column names against the current Clothing template in Seller Central before a bulk upload.
Our scanner checks every product against exactly these rules.
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