Guides · Amazon Apparel (US)
Amazon apparel listing requirements for dresses (US)
Every attribute, title rule and image requirement Amazon's US apparel flat-file expects for dresses — from a live fashion taxonomy, not a forum thread.
What attributes does Amazon Apparel (US) require for dresses?
Amazon Apparel (US) requires 13 attributes for dresses: Age group, Care instructions, Country of origin, Dress length, Fit, Gender, Material composition, Neckline, Pattern, Primary color, Silhouette, Sleeve length, Standard color (channel color map).
Amazon's US apparel flat-file rejects or suppresses listings missing these attributes. Values must come from Amazon's accepted lists where one exists.
| Attribute | Type | Accepted values |
|---|---|---|
| Age group | enum | adult, teen, kids, baby |
| Care instructions | multi_enum | machine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors |
| Country of origin | string | free text |
| Dress length | enum | mini, above knee, knee, midi, maxi, floor, high low |
| Fit | enum | slim, regular, relaxed, oversized |
| Gender | enum | women, men, unisex |
| Material composition | composition | free text |
| Neckline | enum | crew, v neck, scoop, square, sweetheart, halter, off shoulder, one shoulder, cowl, boat, plunge, high neck, collared |
| Pattern | enum | solid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth |
| Primary color | string | free text |
| Silhouette | enum | a line, sheath, shift, fit and flare, bodycon, wrap, slip, empire, ball gown, mermaid, tiered, shirtdress |
| Sleeve length | enum | sleeveless, cap, short, elbow, three quarter, long |
| Standard color (channel color map) | enum | beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow |
Recommended attributes
Not required by Amazon Apparel (US) for dresses, but each one feeds a search filter, a size chart or a returns-prevention signal:
| Attribute | Accepted values |
|---|---|
| Closure | pullover, back zip, side zip, front zip, button front, wrap tie, lace up, hook and eye |
| Lining | unlined, partially lined, fully lined, built in slip |
| Occasion | everyday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach |
| Season | spring, summer, fall, winter, all season |
| Secondary color | free text |
| Sleeve type | set in, puff, bell, flutter, bishop, cap, kimono, sleeveless, strapless, spaghetti strap |
| Slit | none, front, side, back, double |
| Strap style | none, spaghetti, wide, adjustable, halter tie, cross back |
| Stretch | none, slight, moderate, very stretchy |
| Waistline | natural, empire, drop waist, no waist, elastic, smocked |
What is the maximum title length for dresses on Amazon Apparel (US)?
Amazon Apparel (US) allows up to 200 characters, but titles under 150 characters avoid truncation in search results.
- no all caps
- no promotional phrases
- no price or shipping claims
- no symbols or emoji
- no seller name
- capitalize first letter of each word
How many images do dresses listings need on Amazon Apparel (US)?
At least 1; 4 or more are recommended, each at least 1000px on the longest side.
- pure white background rgb 255
- product fills 85 percent of frame
- no text logos or watermarks
- no props or accessories not included
- adult apparel main image on model not flat lay
- model standing not seated
- at least 1000px on the longest side
- 1600px+ recommended for zoom
What content is not allowed in dresses listings?
- no html except line breaks
- no contact information
- no external links
- no reviews or testimonials quotes
- no promotional language
- no price or availability claims
- no competitor references
- no unsubstantiated claims
Amazon revises flat-file templates regularly — verify column names against the current Clothing template in Seller Central before a bulk upload.
Our scanner checks every product against exactly these rules.
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