Guides · Shopify
Shopify product data checklist for underwear & intimates
The complete product data checklist for selling underwear & intimates on Shopify — required attributes, title and SEO limits, and image rules in one page.
What attributes does Shopify require for underwear & intimates?
Shopify requires 3 attributes for underwear & intimates: Gender, Material composition, Primary color.
Shopify itself won't block a product without these — your conversion rate and search filters will. These attributes are what buyers filter and search by for underwear & intimates.
| Attribute | Type | Accepted values |
|---|---|---|
| Gender | enum | women, men, unisex |
| Material composition | composition | free text |
| Primary color | string | free text |
Recommended attributes
Not required by Shopify for underwear & intimates, but each one feeds a search filter, a size chart or a returns-prevention signal:
| Attribute | Accepted values |
|---|---|
| Age group | adult, teen, kids, baby |
| Care instructions | machine wash cold, machine wash warm, hand wash, dry clean only, spot clean only, do not bleach, tumble dry low, do not tumble dry, line dry, dry flat, iron low, do not iron, wash inside out, wash with like colors |
| Closure | pull on, back clasp, front clasp, hook and eye, adjustable clasp |
| Country of origin | free text |
| Coverage | minimal, moderate, full |
| Fit | slim, regular, relaxed, oversized |
| Occasion | everyday, casual, work, formal, party, wedding, vacation, lounge, athletic, outdoor, beach |
| Padding | none, removable, lightly lined, padded, push up |
| Pattern | solid, striped, plaid, floral, graphic, polka dot, animal, camouflage, tie dye, geometric, abstract, colorblock, paisley, houndstooth |
| Rise | low, mid, high |
| Seamless | yes, no |
| Season | spring, summer, fall, winter, all season |
| Secondary color | free text |
| Standard color (channel color map) | beige, black, blue, brown, gold, green, grey, multi, orange, pink, purple, red, silver, white, yellow |
| Style | bra, bralette, sports bra, brief, hipster, bikini brief, thong, boyshort, boxer, boxer brief, trunk, shapewear, slip, bodysuit |
| Support level | none, light, medium, high |
| Underwire | yes, no |
| Waistband style | covered elastic, exposed elastic, logo elastic, seamless, lace trim |
What is the maximum title length for underwear & intimates on Shopify?
Shopify allows up to 255 characters, but titles under 70 characters avoid truncation in search results.
- no all caps
- no sku codes
- contains category keyword
- no promotional phrases
How many images do underwear & intimates listings need on Shopify?
At least 1; 3 or more are recommended.
- alt text on every image
- 2048px+ recommended for zoom
What content is not allowed in underwear & intimates listings?
- no duplicate of other product
- no manufacturer boilerplate
- no external links in description
- no competitor brand names
- no placeholder text
Our scanner checks every product against exactly these rules.
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